Content is King
Most people focus so much on getting a website to look as pretty as possible, with lots of pictures, special effects etc, that they forget that people go to a website to get information or for entertainment. Bottom line is that the content is actually the most important factor of a website and people tend to forget that when looking for a website design company.
We cannot stress this highly enough. It doesn't matter how pretty the website is or how fast it loads, people leave the website if the information is generic, uninteresting or the visitor cannot find the information that they are looking for.
There are several key aspects to improving the value of content. First and foremost, the content needs to be as relevant to the visitor as possible, so the most important consideration for website design is determining what information the visitor is actually looking for and what purpose the website is intended to accomplish
Another factor is reducing the amount of information on the website because too much information can seem overwhelming and actually puts people off. Far too many websites have far too much information, most of which goes unread!
Too many menu navigation options
Many websites have more than five menu items on their website and use drop down menus. Studies indicate that too many menu items actually puts people off and drop down menus are very distracting and unhelpful to the end user. The modern thinking is that people can find information more easily if there are fewer menu choices for the main menu.
One menu layout that is proving to be very popular with visitors is what is known as the mega menu which our website uses. This allows visitors to preview pages (although not all websites will benefit from preview pages) and provides a more logical structure to the website.
Pictures are overused and very often irrelevant to content
Pictures are overused and actually end up distracting the visitors. Remember two key phrases here. Content is king and less is more! This very much applies to pictures. Firstly, never use pictures that have nothing to do with the text content. It just distracts the visitor and studies indicate that visitors just ignore generic pictures that are unrelated to the content. If the picture does not add further information to the content, then there is no benefit to adding the picture. Having said that, every page on your website should have at least one picture.
Secondly a lot of websites use stock pictures and they have become so overused people are starting to notice the same pictures being used on different websites as well as the fact that stock pictures generate an insincere effect on the visitor. The golden rules here are that pictures should add relevance to the content and one picture per page is fine. Do not use stock focus at all. Focus on content - what are you trying to say on your website?